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Recently, retail outlets, hotel chains and offices have been employing a secret marketing strategy to encourage customers to buy more items, linger longer and increase employee efficiency. How? By creating a unique scent for their environment. Once you realise this, you’ll consciously notice it in many places you visit.
Scent marketing has become popular in many areas of business. Some companies are creating a scent that sums up their business and encourages positive buying behaviour in the same way as a logo or advertising campaign.
The power of scent branding has been developed due to a person’s unique emotional connection with smell. It’s the only one of our senses that triggers emotions and memories. Being able to influence these can bring positive feelings and associations with the store, hotel or restaurant where a customer smells the scent.
US hotel chain Hyatt Place has developed its own …