Tag Archive: World

Zico the replacement for the world renowned Pele

The 1970 World Cup win was to be the swansong of Pele one of the greatest talents to grace the football stage. At the time there was a question as to what Brazil would be without him but they soon had an answer in the form of Arthur Antunes Coimbra or Zico, meaning little Arthur, as he is better known. Zico was a midfield playmaker his passing releasing the strikers to run and score in Brazil’s typical fluid style. Not only that, he was able to defy the rules of science and trajectory when it came to free kicks. The man seemed able to literally bend the path of the ball around the wall, passed the keeper and into the back of the net. He wore the golden rule and dark blue of the Brazilian kit with pride. If you looking for Discount Football Kits to make your team shine …

Did you spot the World Cup love hearts?

The World Cup was filled with some serious highs and some devastating lows – but that isn’t all that had fans buzzing about the matches. The global football competition also saw lots of celebrations taking place among the players and other figures, from the French president dabbing with winning players to Cristiano Ronaldo scratching his beard.

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Surely the most popular celebration so far has been the love heart – a simple hand gesture that more than a dozen footballers have made after scoring.

The love heart celebration

One notable player who has been seen making the gesture is Neymar, who celebrated his goal with a quick love heart gesture. Angel Di Maria was seen making the symbol after he scored against France in the last 16 minutes, and later in the same game, Benjamin Pavard did the exact same celebration when he scored for France, crowning them the …

Inside the invisible world of scent branding

Recently, retail outlets, hotel chains and offices have been employing a secret marketing strategy to encourage customers to buy more items, linger longer and increase employee efficiency. How? By creating a unique scent for their environment. Once you realise this, you’ll consciously notice it in many places you visit.

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Scent marketing has become popular in many areas of business. Some companies are creating a scent that sums up their business and encourages positive buying behaviour in the same way as a logo or advertising campaign.

Marketing Emotions

The power of scent branding has been developed due to a person’s unique emotional connection with smell. It’s the only one of our senses that triggers emotions and memories. Being able to influence these can bring positive feelings and associations with the store, hotel or restaurant where a customer smells the scent.

US hotel chain Hyatt Place has developed its own …