Tag Archive: World

Did you spot the World Cup love hearts?

The World Cup was filled with some serious highs and some devastating lows – but that isn’t all that had fans buzzing about the matches. The global football competition also saw lots of celebrations taking place among the players and other figures, from the French president dabbing with winning players to Cristiano Ronaldo scratching his beard.

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Surely the most popular celebration so far has been the love heart – a simple hand gesture that more than a dozen footballers have made after scoring.

The love heart celebration

One notable player who has been seen making the gesture is Neymar, who celebrated his goal with a quick love heart gesture. Angel Di Maria was seen making the symbol after he scored against France in the last 16 minutes, and later in the same game, Benjamin Pavard did the exact same celebration when he scored for France, crowning them the …

Inside the invisible world of scent branding

Recently, retail outlets, hotel chains and offices have been employing a secret marketing strategy to encourage customers to buy more items, linger longer and increase employee efficiency. How? By creating a unique scent for their environment. Once you realise this, you’ll consciously notice it in many places you visit.

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Scent marketing has become popular in many areas of business. Some companies are creating a scent that sums up their business and encourages positive buying behaviour in the same way as a logo or advertising campaign.

Marketing Emotions

The power of scent branding has been developed due to a person’s unique emotional connection with smell. It’s the only one of our senses that triggers emotions and memories. Being able to influence these can bring positive feelings and associations with the store, hotel or restaurant where a customer smells the scent.

US hotel chain Hyatt Place has developed its own …