Monthly Archive: April 2018

How a concrete garage can add value to your home

A garage might not be the first thing that springs to mind when you think of adding value to your house, but perhaps it should be. According to the Independent newspaper, a garage can increase the price of your home by around 10 per cent. It is hardly surprising in the days of resident permits and tighter parking restrictions that a garage or parking space is one of the top requests of prospective house buyers in the UK.

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While many use them as a secure place to store their car, others use their garage as a workshop. Recently, people have even started converting their garages into house extensions, renovating them into additional guest rooms or even kitchens. Converting a garage is much cheaper than building an extension from scratch. Ideal Home magazine reports it can result in a value increase of 14 per cent.

If you’re happy with …

Inside the invisible world of scent branding

Recently, retail outlets, hotel chains and offices have been employing a secret marketing strategy to encourage customers to buy more items, linger longer and increase employee efficiency. How? By creating a unique scent for their environment. Once you realise this, you’ll consciously notice it in many places you visit.

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Scent marketing has become popular in many areas of business. Some companies are creating a scent that sums up their business and encourages positive buying behaviour in the same way as a logo or advertising campaign.

Marketing Emotions

The power of scent branding has been developed due to a person’s unique emotional connection with smell. It’s the only one of our senses that triggers emotions and memories. Being able to influence these can bring positive feelings and associations with the store, hotel or restaurant where a customer smells the scent.

US hotel chain Hyatt Place has developed its own …

What Are the Different Types of Chef in a Commercial Kitchen?

Kitchens can be hectic places, and a definite hierarchy (known as the French Brigade system) exists in modern kitchens to help it run as seamlessly as possible.

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It is important to understand the hierarchy and its various positions, especially if you are a chef. Below we’ll start from the top and work our way down through the hierarchy.

1)      Executive Chef
Otherwise known as the group chef, the executive chef’s role is predominantly a management position that involves minimal cooking. They can usually be found in larger establishments and are responsible for controlling numerous outlets.

2)      Head Chef
The Chef de Cuisine is responsible for the entire kitchen, with their duties encompassing the management of kitchen staff, generating menus and monitoring costs and ordering products like double door bottle coolers, such as those found at  https://www.fridgefreezerdirect.co.uk/commercial-bottle-coolers/double-door-under-counter-bottle-coolers. The majority of head chefs will delegate the day-to-day kitchen tasks …